Welcome to Bright Line Eating!

No meals to buy! No points to count!
All you’ve got to lose is the weight.

DO YOU HAVE WHAT IT TAKES?

Welcome to Bright Line Eating!

No meals to buy! No points to count!
All you’ve got to lose is the weight.

DO YOU HAVE WHAT IT TAKES?

The Statistics are Abysmal

In America, there are an estimated 108 million people on a diet. Many of them will attempt to lose weight four or five times per year, and yet, only 1 % of those people will actually make it down to their goal weight.

Worse yet, only 1/100th of the people who make it to their goal weight will keep it off long term. In fact, there isn't a single, published, scientific research article showing that ANY cohort of people, following ANY plan, have gotten down to goal weight and maintained it for any length of time.

 

WHY ARE WE COLLECTIVELY SPENDING $65 BILLION A YEAR TRYING TO LOSE WEIGHT AND EXPERIENCING SUCH ATROCIOUS LEVELS OF FAILURE?

IT’S NOT BECAUSE WE DON’T WANT IT BADLY ENOUGH—THERE’S NOTHING PEOPLE WANT MORE.

 

I'm Dr. Susan Peirce Thompson and I want to show you how your brain may be blocking you from losing weight.

From age 12, I was overweight and by my late twenties, I was obese. I have now been slender for well over a decade, which puts me in the 1/100th of the top 1% of successful weight loss maintainers.

I am an Adjunct Associate Professor of Brain and Cognitive Sciences at the University of Rochester and an expert in the psychology of eating.

I am also the founder and CEO of Bright Line Eating. Our mission is to teach people about the science of weight loss and give them the tools they need to break the cycle of yo-yo dieting and food cravings.

THERE IS A SELECT COMMUNITY OF PEOPLE WHO ARE AMONG THE MOST SUCCESSFUL WEIGHT LOSS MAINTAINERS IN THE WORLD. THIS COMMUNITY IS BEATING THE ODDS—THEY ARE THE FRACTION OF THE 1% OF PEOPLE WHO ARE LOSING ALL THEIR EXCESS WEIGHT AND KEEPING IT OFF LONG-TERM.

WHAT ARE THEY DOING DIFFERENTLY?

WHAT ARE THEY DOING DIFFERENTLY?

They’re doing something radically different—they’re using Bright Lines instead of moderation.

Bright Lines are clear, unambiguous boundaries that you just don’t cross.

They don’t eat sugar, they don’t eat flour, they eat three meals a day with nothing in between, and they weigh and measure their food.

 

CAN YOU DO THAT FOR 2 WEEKS?

YES I CAN!

I double-dog dare you to take the 14-Day Bright Line Eating Challenge.

I will show you what it takes to get into a right-sized body and live there for the rest of your life.

I’m not daring you to do this for the rest of your life—I’m daring you to do this for fourteen days.

All I ask of you is your commitment and steely determination. Are you really ready to lose weight?

 

HAVE YOU GOT WHAT IT TAKES TO LIVE THE WAY THE WORLD’S MOST SUCCESSFUL WEIGHT LOSS MAINTAINERS ARE LIVING RIGHT NOW?

HAVE YOU GOT WHAT IT TAKES TO LIVE THE WAY THE WORLD’S MOST SUCCESSFUL WEIGHT LOSS MAINTAINERS ARE LIVING RIGHT NOW?

CAN YOU SUCCEED AT THE 14-DAY CHALLENGE?

YES I CAN! GET ME STARTED!